Eblasts, Evites, Email, Websites, Applications
Communication has never moved so quickly between senders and recipients as it does now. One part of this revolution in communication, is the multiple access points to information. For designers that means that it is critical that the message and the medium are integrated. As a designer I have to know my client's audience. How old are they? What do they do for a living? Why are they coming to your site? What do we want them to do? Where would they expect to find your information?
Once I understand how my user is going to approach the medium I know how to design it. Visual design requires good data and a strong process to create useful and effective designs.